The success and profitability of a senior living community start at the core of the business: with the staff. In order for the community to reach and exceed its goals, the staff must have strong communication skills, so that collectively, everyone can propel the community forward. Strong, fluid, and open communication creates a foundation for success, which translates into happy residents.
Good communication helps build strong relationships, both among team members and with residents. It fosters an environment for ideas, growth, and forward thinking. It leads to sustainable growth and increased revenue. The benefits of successful team communication are endless, and include:
Cohesiveness: Communicating early and often allows the entire team to work cohesively toward one goal. It ensures that everyone is one the same page when it comes to marketing, sales, prioritizing new initiatives, and much more. Cohesiveness also creates a sense of security and stability for residents and ensures that expectations are met on all sides.
Professional Development: When communication is a priority, team members can look to one another to be positive influencers for themselves, the team, and the residents. When things get tough or tensions get high, positive and fluid communication is imperative to solve problems, conquer conflict and ensure a win-win situation.
Innovation: When ideas and thoughts are openly communicated, and welcomed, it leads to innovation and prosperity. When the team is working toward constant improvement for the community, the situation naturally yields improvement for residents’ quality of life.
Growth: Positive and open communication leads the way towards growth – growth for the team, growth for the community, and growth for the residents. A lack of communication will have the opposite impact.
Transparency: Consumers appreciate transparency and want to know exactly what they’re signing up for, especially when a loved one’s life is at stake. Open and honest internal and external communication fosters transparency so that there are never any surprises or misaligned expectations. Transparency also fosters trust.
Each of these benefits stems from strong communication amongst the team, and the ability to maintain that level of openness directly impacts everyone that is involved with the community. Continue to flex the communication muscle and see the community’s team and residents thrive.
