Trends in website design go through a state of evolution year over year, often with the goal of improving relevancy and engagement for users. While it’s critical to update your website’s theme and plugins and contribute new content regularly, there are other emerging trends that you should implement to stay ahead of the competition this year.
- Improve the user experience with transitions and microinteractions. As a potential resident family scrolls through your website, adding slight transitions of content and images can make the experience more interesting and engaging. Make use of microinteractions, which are little, specific instances when a user interacts with your website. Liking a Facebook post is an example of a micorinteraction. These little nuances will add something extra to increase user experience, and offer something that they may not receive from competing websites. Expect to see a lot more of this in 2017.
- Utilize large bold type. Using concise yet powerful statements will become a staple for senior living community websites this year. Users want to be able to read and see exactly the information they need to feel comfortable taking the next step with you. Serve up information easily and intuitively to make it that much easier for a resident family to connect with your community.
- Make it bright. Flat design (think Google and Apple – simple and minimalist), has become increasingly popular these days, so in order to make your website stand out among the rest, use bold, bright color.
- Candidly capture your residents and team. It is proven that real images, as opposed to stock photos, have a better chance of converting website users into actual paying customers. The same is true for your senior living community. Potential residents and their families want to see images of real people, living in the real homes, interacting with the real staff. Using well-composed and authentic lifestyle images will attract and engage users far better than your typical stock image. We recommend hiring a professional photographer who will work with your marketing team to capture the images that tell your community’s story and will set your community apart.
- Take a mobile-first approach. As more and more people interact with their smartphones, it’s not a surprise that the majority of your website’s visits are likely coming from a mobile device. Your website development process should start with designing for the smallest screen and working your way up to larger displays. Having a responsive website is a must. Plus, Google will rank your website higher over others that aren’t mobile-friendly.
Web design trends are ever-changing, and by implementing these in 2017, you’ll be able to remain ahead of your competition, effectively tell your community’s story, and convert more visitors to paying customers.