What is SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Bloom specializes in white-hat, SEO, ensuring that you are properly indexed to all the major search engines. Boost organic leads by making your assisted living or senior living organization searchable for potential prospects online. Our focus is broken up into three areas of assisted living SEO: technical, on-page and off-page SEO. We want to make sure that your organization is easily found by ranking in the top positions on search engines, that users are funneled to leads once they find your website, and finally that your organization has quality links and brand reputation on the world wide web. At Bloom, we take an omni-channel approach which begins with search engine optimization.
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First and foremost, Bloom ensures that your SEO is in line with Google’s best practices. As Google’s algorithm, Rank Brain, crawls the web and lands on your site, we want to make sure that it can find, collect and correlate the data to what people are searching for. This includes submitting your website to Google’s Webmaster, fixing and redirecting broken links, setting up a sitemap and creating a robots.txt file. Bloom will also optimize your metadata and schema, informing Google to what your organization and page content are all about and for what they should show in search results.
On Page SEO
Bloom will begin with on-page search engine optimization by conducting in-depth keyword research for senior living and assisted living industries to find out which search terms your potential resident families will use most frequently to find your community. We will then implement your targeted keywords organically throughout your website, ensuring that your content, metadata and messaging is in-line with what your customers are searching for . Bloom also assist with developing quality content to drive organic link development and engagement with your site and social media. By optimizing the user experience, Bloom can turn diverse interest into targeted qualified leads for your business.
Off Page SEO
We will develop a link-building strategy to make sure we are actively back linking your site to other relevant sites. We will ensure that your SEO functionality is always in top working order, and we will work to get you found on all major search engines such as Google, Yahoo and Bing. Bloom will also ensure that your brand reputation and listing information is consistent, positive and up to date!
Our occupancies have stabilized at about 98% for several months now.Debi Ross
Bloom designs marketing materials through strategy and with the goal of filling occupancies, not just creating something that looks good. They did an excellent job of understanding who we were trying to attract and designed to that demographicRandall Hartman Denver Active 20-30