The Argyle

The Argyle sought to develop a brand and website that reflected the community’s best attributes and captured the residence’s history, values, and goals. Beyond that, The Argyle wanted to continually perpetuate a positive image and reputation in the community.

Bloom surveyed The Argyle’s staff, residents and residents’ families to create a brand message that spoke to the community’s commitment to their residents’ happiness. A look and message were uncovered, providing a foundation for the logo, identity, signage, and website development.


  • Surveys with the staff, residents, and residents’ families provided insight into how The Argyle differed from other senior living communities.


  • The design of the website was inspired from the look and feel uncovered in the surveys and included actual photos of residents and the facility.


  • Search engine optimization propelled The Argyle to page one for keywords appropriate to their target audience.

The Argyle

What We Did

Branding, Logo, Business Cards and Letterhead, Signage, Website Development, Search Engine Optimization