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MGMA offers exceptional peer-to-peer and mentor-to-peer support systems as well as abundant hard-copy and digital resources, and are spearheading the path to healthcare advancement. 

Leading healthcare organizations across the nation know and trust Bloom as healthcare marketing experts. After more than 11 years serving the industry, we understand the difficulties that go with simplifying complex ideas. Bloom provides comprehensive healthcare marketing strategies that are custom-made for each client. This is data-driven, accountable marketing at its finest.

Bloom is adept at delivering more than 50 different marketing strategies and tactics – strategies like competitive analysis, brand development, and value proposition development; and, tactics like website development, direct mail, and mobile app development, just to name a few.

MGMA and Bloom Achieve Synergy in Solving Formidable Marketing Challenges

About MGMA:

Medical Group Management Association, or MGMA, is a multimillion-dollar healthcare organization specializing in consulting, data, research and more. They called upon Bloom to help refocus their approach to marketing and implement effective and long-lasting processes.

Our Process

Goals:

Approach:

• Increase focus on the right areas of marketing           

• Increase productivity

• Increase utilization

• Examined team member roles and strengths to maximize workflow effectiveness

• Shifted priority towards research and strategy, leading to more focused and meaningful efforts 

• Created organizational focus by establishing 2 primary goals for the fiscal year and 3 key objectives to fulfill them

Following the model of research, strategize, create, implement and optimize, Bloom and MGMA discussed what activities to implement at each phase in order to become a more data-driven and strategic marketing department. Not only could this model be used in the creation of a more strategic marketing plan – it would be used in the creation of all marketing materials. Bloom enforced the idea that starting with research and strategy, always, would lead to more focused, meaningful efforts moving forward. 

"The MGMA marketing department is more efficient and effective and more adept at producing the right work thanks to the consultation that Wendy and her team at Bloom offered. We are grateful for the change they brought to our organization and for Wendy’s direct communication style. In 65 days, we achieved our goal: to lay the foundation for the MGMA marketing team to be a world-class, strategically thinking group.” 

–Halee Fischer-Wright, CEO, MGMA

Request 30-Minute Brainstorm

In this 30-minute brainstorm session, we will: 

  • Identify and discuss friction & roadblocks afflicting current marketing strategies. 
  • Establish clear goals & true north metrics. 
  • Collaborate in a joint brainstorm to identify the MOST IMPORTANT strategies that can help your organization achieve those goals and move more quickly and easily to market.   

Please fill out the form below to schedule a time.  We want to ensure you get the most out of these sessions so please provide a little bit of information on your organization and what you hope to achieve from this brainstorm session with Bloom!

Interested in a complimentary brainstorm session?

Learn About Bloom

Medical Group Management Association, or MGMA, is a multimillion-dollar healthcare organization specializing in consulting, data, research and more. They called upon Bloom to help refocus their approach to marketing and implement effective and long-lasting processes.

APPROACH:

GOALS:

ABOUT MGMA:

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