Marketing is an evolutionary process that is constantly changing and growing. It is important to stay on top of trends so that you can be sure you are effectively using your marketing strategy to reach your target audience and drive a steady flow of new resident leads.
While planning your 2017 marketing strategy for your senior living community, keep the following trends in mind:
- Mobile mobile mobile. The number of mobile users outnumbers desktop users and is quickly growing. Now, more than ever, your marketing strategy shouldn’t just be mobile-friendly, it should be mobile-centric.
- Email marketing. Email marketing is still a very effective marketing tactic. It allows you to provide valuable, relevant and educational information in a very cost-effective and efficient manner. Email marketing campaigns are shown to build trust, engage customers and potential customers, strengthen relationships, and nurture leads down the funnel and to your door.
- Video streaming. 60% of consumers prefer watching video to reading text. Video content, as form of marketing, is on the rise and will continue to grow throughout 2017. Short video clips that show off your home, contain a Q&A or showcase what differentiates your community are a great place to start.
- Word-of-mouth. New residents that come via word-of-mouth or referral marketing tend to make higher quality and longer lasting customers. Word-of-mouth referrals increase your awareness for your community, build brand equity, and ultimately increase trust in your services.
By factoring these trends into your marketing plan for your senior living community, you will be well on your way to a successful and profitable 2017.