Community engagement is important for bringing awareness to your organization and attracting new leads into your funnel. While you’re probably already engaging with your community on some level, below are several ways to enhance your community outreach for better engagement, happier residents, and increased leads.
Hosting events is a great way to engage with your community and inform them about your community and your offerings. Events also provide the opportunity to erase any kind of negative stigma that senior living organizations might have. These events don’t have to be sales/marketing driven; host a drive-in movie night, an afternoon of puppy play time, or an aerobics class. Make sure these events are aimed towards the community but can also be enjoyed by your valued residents. Be sure to advertise these events in and around the community using posters, online ads, social media, and posts on community/neighborhood boards. Ask people to register in advance to gather emails, and ask if they’d be interested to hear more from you. Fill the top of your sales funnel by building your email database so that you can stay in front of people who are interested in your services. When the time comes, your name will be top-of-mind.
Attend Other Community Events
You don’t have to host an event to benefit from it. Make sure you and your team are always aware of what is going on in the community, such as local holiday parades or a school bake sale. Sign up, participate, and make sure your organization’s name is always associated with the community. This establishes a positive reputation for your organization as a whole. Be sure to bring at least one sales/marketing representative along with you in case any potential resident or a family member has a question about your organization and wants to learn more.
Create a Engagement Strategy
Community outreach must be ongoing and strategized. Make sure your outreach events and communications happen consistently so that your organization always stays top-of-mind for prospective residents and families. Create an outreach calendar that details when and where you will be doing your community outreach. Once a month is a great starting point.
Engage on Social Media
There is a whole online community that is constantly seeking information. Many adult children will look online first when seeking a community for their parent. Facebook, Twitter and Google +, are great places to advertise to your target audience for free. Post, like and share meaningful content to engage social media users. Make sure your posts always have a strong call-to-action so that potential residents and family members always know where to go for next steps.
Position Yourself as a Key Part of the Community
What can you offer that other organizations cannot? What makes you a unique part of your community? Make a list.
Community outreach is very important in developing your organization and in turn getting more prospects aware of your services and moving down your sales funnel. The more engagement with the community, the more likely that potential residents or resident families will think of you when it’s time to make a change.