Having a set of standard operating procedures (SOPs) in place is integral to running a successful business. SOPs create a consistent set of steps for all staff and employees to…
Facebook advertising is a great way to introduce potential new resident families to your senior living community, using a media platform that they often use. Facebook advertising allows communities to reach and engage with hundreds of potential resident family in a cost-effective way.
Facebook Canvas advertising can also be used to reach potential resident families on social media. This type of Facebook advertising is an immersive and expressive experience on Facebook where senior living communities can share their stories and showcase their services and facilities. Facebook Canvas ads feature a series of images and messages that guide potential resident families through a campaign, allowing them to learn more about you in a creative way.