Bloom founder and CEO Wendy O’Donovan Phillips started her marketing career at an agency that worked on Fortune 500 accounts like Microsoft and Wells Fargo. She distilled the strategies she…
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Content is Dated Think back to when the last time your business’s website was edited. Has it been five or more years? It’s time for a refresh. The field…
According to HubSpot, inbound marketing is a “method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” How can your community take these…
Communication plays a significant role in our daily lives, whether as a means of connection between people or places, or for a conveyance of thoughts and emotion. Communication helps us…
Social media is a cost-effective marketing tool for increasing brand awareness and engaging with one’s target audience. When used correctly, social media can be a powerful tool for driving visitors…
According to Statista, over 50% of worldwide online traffic comes from a mobile device, and of the websites Bloom manages, about one-third of traffic comes from mobile devices. Those are…
Imagine yourself walking through a forest. The entry to the forest has a beautiful, clear path with luscious greens surrounding your every step. As you continue walking, you realize the…
Imagine you are presented with five separate websites, all reflecting the same area of expertise. How long do you think it would take for you to choose your favorite? A…
Whether a new competitor moved to town, the organization is experiencing a PR crisis or you’ have opened your doors in a new location, we can all agree the Achilles…
At the core of every successful (or unsuccessful) relationship is emotion. Whether we admit it or not, every business interaction involves emotion, as it is human nature to make decisions…
With the rise of content marketing and social media, marketing buzzwords get thrown around like confetti. What do the newest buzzwords actually mean and which ones matter? Here are six…
Senior living is facing an identity crisis. Everyone is essentially providing the same service: A safe, enriching and resident-centered community for older adults to thrive. Sound familiar? With competition continuing…
