When we begin talking with a new client, we often ask about their experiences with previous marketing providers. From that conversation, we get the good, the bad and the ugly....
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As the administrator of a senior care organization, you may be involved with all facets of the business: staffing, bookkeeping, accounting, IT support, and so much more. With all...
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Content marketing is the act of creating and delivering timely, relevant and valuable material consistently to one’s target audience in order to change their behavior without necessarily selling. It is...
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You’ve probably heard the phrase “big data” being tossed around over the last few years, especially as it pertains to marketing. Before you begin tuning it out as just another...
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Building a brand doesn’t happen overnight. Target market research, data analysis, internal interviews and much more go into the brand creation process. Beyond the hard facts and figures, though, is...
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You may have heard the term “programmatic advertising” being tossed around in the last few years. And with the onslaught of marketing buzzwords, you may have tuned it out. What’s…
Considering a potential customer’s wants and needs is perhaps the most fundamental building block in a marketing strategy. But it can’t be the only building block. Too often businesses can…
Having a set of standard operating procedures (SOPs) in place is integral to running a successful business. SOPs create a consistent set of steps for all staff and employees to…
Every successful organization has something special that makes it stand out, something that its competitors can’t or don’t do. This is its competitive advantage, which we discussed last week. It’s…
When purchasing a product or service, it’s a natural instinct to examine its features and characteristics to determine what it can do that its competitors cannot. Marketing your aging services…
It wasn’t so long ago that artificial intelligence, or AI, was considered the stuff of science fiction- a novel and faraway concept existing only in fantasy. Today, however, it has…
Thanks to the wonders of internet, the world is more connected than ever, and consumers have a louder voice than ever before. This is largely positive for business and consumers…
