It wasn’t so long ago that artificial intelligence, or AI, was considered the stuff of science fiction- a novel and faraway concept existing only in fantasy. Today, however, it has…
Read More
Thanks to the wonders of internet, the world is more connected than ever, and consumers have a louder voice than ever before. This is largely positive for business and consumers…
While every industry in the United States is subject to regulatory and legislative oversight, this is especially true for the aging services industry. The reasoning is understandable: seniors by and…
As 2018 comes to a close, it’s important to take inventory of the factors that will affect the aging services industry and the marketing thereof in the year ahead. Many…
As the United States’ aging population grows, so too do the associated marketing opportunities. 2018 was a big year for elder care and aging services, and the momentum is not…
Meet Edna. Edna is 75 years old and lives in Central New Hampshire. She’s retired and, while not wealthy, lives very comfortably between her pension and retirement account, not to…
These are the top 3 most powerful brands in the world, as reported by Forbes: Apple: Brand value $154.1 billion Google: Brand value $82.5 billion Microsoft: Brand value $75.2 billion…
Bloom founder and CEO Wendy O’Donovan Phillips started her marketing career at an agency that worked on Fortune 500 accounts like Microsoft and Wells Fargo. She distilled the strategies she…
Content is Dated Think back to when the last time your business’s website was edited. Has it been five or more years? It’s time for a refresh. The field…
According to HubSpot, inbound marketing is a “method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” How can your community take these…
Communication plays a significant role in our daily lives, whether as a means of connection between people or places, or for a conveyance of thoughts and emotion. Communication helps us…
Social media is a cost-effective marketing tool for increasing brand awareness and engaging with one’s target audience. When used correctly, social media can be a powerful tool for driving visitors…
