Bloom founder and CEO Wendy O’Donovan Phillips started her marketing career at an agency that worked on Fortune 500 accounts like Microsoft and Wells Fargo. She distilled the strategies she…
Content & Blog Support
New content is a top indicator of a healthy website which is something that search engines consider when ranking your website. The addition of blog posts also means the creation of new pages on your website. Each of these pages will likely be focused on one service, which means that we can further optimize your site for keywords related to that blog topic. Blog support can be very beneficial for senior living communities that are looking to increase awareness of their services and demonstrate their expertise.
We work with you to identify key pain points and interests within the assisted living community, building out an ongoing content strategy. This includes updates to page copy, new pages, monthly content calendars, and SEO optimizations; to ensure that your content is not just interesting and useful, but easily discovered and searchable.
Blogs and content allow your brand to target long tail keywords surrounding the senior living communities, bringing in highly targeted and engaged traffic. We utilize multiple channels including Social Media, Email and Blogs to capture, educate, and engage targeted audiences around senior living, assisted living, community health, home care, skilled nursing and more.