Having a set of standard operating procedures (SOPs) in place is integral to running a successful business. SOPs create a consistent set of steps for all staff and employees to…
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To start, Bloom surveys the people who matter most to your community: your residents and their families.
Bloom also interviews the owner and any other key stakeholders in the community. The purpose of this is to gather data on current perceptions of the community and to analyze marketing performance thus far.
From that data, Bloom then deploys Total Marketing or the Marketing Platform.
Each marketing tactic that Bloom delivers follows a process and is backed by research. That way, it’s easy to follow and easy to manage. For example, our community brand naming process follows a proven four-step system, and our websites are developed using a simple seven-step process. The same logic can be seen through all tactics implemented by Bloom.
Completing the Marketing Platform is strongly recommended before we begin the delivery of any of our marketing services. Starting with a solid foundation eliminates marketing guesswork, which can be time-consuming and expensive. It helps keep the focus on the most important matter: increasing occupancies at your community.
Take your marketing to the next level.
Increase new resident leads.
Grow your waitlist.
Every successful organization has something special that makes it stand out, something that its competitors can’t or don’t do. This is its competitive advantage, which we discussed last week. It’s…
When purchasing a product or service, it’s a natural instinct to examine its features and characteristics to determine what it can do that its competitors cannot. Marketing your aging services…
