Development of Marketing Platform and Delivery of All Tactics Therein

Total Marketing begins with Bloom surveying those who matter most to your community: your residents and their families. Bloom also interviews the owner and any other key stakeholders in the community. The purpose of this is to gather data on current perceptions of the community and to analyze marketing performance thus far.

From that data, Bloom develops the senior living community’s Marketing Platform. Everything included in the Marketing Platform offering is delivered with Total Marketing, including:

Delivery of the Marketing Tactics

Once the foundation of the Marketing Platform is in place, Bloom is uniquely positioned to deliver any and all marketing tactics needed to take your practice to the next level. This is Blooms’s Total Marketing service.

Essentially, there are about 50 different marketing tactics that a senior living community could deploy:

The Possibilities

  • Target Market Research
  • Brand Development
  • Messaging Development
  • Mood Board Development
  • Marketing Planning
  • Competitor Research
  • Logo Design
  • Identity Design
  • Tradeshow/Event Marketing
  • Brand Strategy
  • Brand Naming Strategy
  • Infographics
  • Branded Giveaways (shirts, pens, etc.)
  • LinkedIn Publishing
  • Content Marketing
  • Open House/Event Support

  • Print Advertising
  • Direct Mail
  • Brochures
  • Pandora Advertising
  • Spotify Advertising
  • Radio Advertising
  • TV Advertising
  • Billboard Advertising
  • Custom Professional Print

  • Sales Team Engagement Strategy
  • Referral Strategy
  • CRM Support
  • Presentation Support
  • Mission, Vision, Values Strategy
  • Welcome Packets
  • Point-of-Sales Campaigns

  • Website Development
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Strategy
  • Google AdWords
  • Remarketing
  • Facebook Advertising
  • Facebook Remarketing
  • Yelp Advertising
  • YouTube Advertising
  • Display Banner Advertising
  • Blog Support
  • Newsletter Campaign
  • Email Campaign
  • Online Review Strategy

Bloom will help your senior living facility to narrow your marketing plan down to just the 4-6 tactics, those of which are right for your community, right now. Here’s an example of a marketing mix for a senior living community:

This marketing plan will not be the mix that we will recommend for your senior living community, but it gives you an idea for how the marketing plan may look. It will include several different tactics, from each area of the marketing mix, giving you a well-rounded strategy. In the case of this particular marketing plan, the monthly spend is $4,200 and it is allotted appropriately across six marketing tactics: direct mail, radio management, billboard management, website, online marketing and print. Over the course of 12 months, Bloom delivers the tactics included in your marketing plan with top-notch service and impeccable expertise.

And that drives better results and higher occupancies.

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Applewood Our House

Applewood Our House

Welcome home

The Argyle

The Argyle

Where Happiness Comes to Life

Snow Day II

Snow Day II

Icicle Paradise on Wynkoop

Snow Day III

Snow Day III

All Aboard the Polar Express

Snow Day IV

Snow Day IV

Under the Mistletoe

Our occupancies have stabilized at about 98% for several months now.

Debi Ross

Bloom designs marketing materials through strategy and with the goal of filling occupancies, not just creating something that looks good. They did an excellent job of understanding who we were trying to attract and designed to that demographic.

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