Taking Service to a Whole New Level

The Bloom team is a tight-knit group of senior living marketing experts who have the science of delivering marketing down to a tee. Bloom’s Client Services team carefully screens communities that are interested in working with Bloom to be sure they are a good match with the agency, then shepherds them through a discovery phase until an agreement is reached. The Client Services team then guides each community into the full Bloom process, beginning with a dedicated project kickoff call to align expectations, and then guiding them through all of the major milestones of project delivery. Throughout that process, the Project Management Lead tracks measurable goals and gathers all of the resources needed to deliver the right marketing solutions to meet those goals. The Bloom development team, comprised of website and graphic designers, online marketing strategists and content writers, then creates those solutions within the budget and timeframe set from the beginning. This way, the experts at Bloom are able to deliver the marketing solutions that fill communities and keep them filled.

Wendy O’Donovan Phillips


Wendy O’Donovan Phillips has provided clients with marketing consultation since 2000. Wendy got her start in the field by freelancing at marketing agencies in Los Angeles and Denver. In 2004, Wendy joined a Denver brand agency and was named Junior Partner. Today, as president of Bloom, Wendy offers branding consultation and marketing strategies to senior living communities nationwide. She speaks across the country on how to take the guesswork out of marketing. She was named one of only 61 winners in the 2011 Make Mine a Million competition, a program dedicated to helping women grow their businesses. Wendy’s work has been published in The Hollywood Reporter, The Washington Times, several Tribune Company newspapers and The Denver Business Journal, among other publications. She has been recognized by The American Marketing Association and The Colorado Association of Black Journalists for excellence in writing.

One word to describe me, and why: Opportunity. There are opportunities everywhere to create new businesses, grow businesses, create new jobs. Even setbacks are opportunities when we learn from them.

Favorite memory of a grandparent: Making lemon-meringue pie with Grandma Tully in her kitchen in Williamsburg, Virginia. She made the highest peaks on the top of the pie!

If I was a brand, I would be: Coca-Cola. Refreshing. Classic. High-energy.

In my spare time, I like to: Ski. Take long walks. Do yoga. Spend gads of time with my sweet husband and darling daughter. Write. Read. Meditate. Sleep.

Molly Watkins

General Manager

One word to describe me, and why: Optimism. I believe in unicorns and rainbows and sparkles and Santa. That the glass is half-full. That you can turn a frown upside down. That when life gives you lemons, you make lemonade.

Favorite memory of a grandparent: Getting my sweet tooth from my great grandmother, who we called Nanni. She always had lemon drops at her house. It’s not a huge surprise that I spent my whole childhood calling candy “nanni.”

If I was a brand, I would be: Disney. Bright, happy, cheerful, with a dash of whimsy.

In my spare time, I like to: Eat, drink and be merry.

Andrew Zareck

Art and Media Lead

One word to describe me, and why: Artist. From drawing and making sound effects as a small child to painting large graffiti murals as a teenager, I have always expressed myself artistically. I try to have an artist approach to everything I do both personally and professionally.

Favorite memory of a grandparent: Going to garage sales with my grandparents. They used to give me peppermint gum to chew while we shopped. Now, every time I chew that kind of gum I think of them.

If I was a brand, I would be: Converse. Fun, edgy, timeless, creative and unique.

In my spare time, I like to: Spending time with my two daughters Lily and Ava. Working out, drawing, painting, being outdoors, and Brazilian Jiu-Jitsu.

Melinda Gisbert

Account Management Lead

One word to describe me, and why: Spunky. I’m determined, an avid believer of taking chances, and I love to make those around me laugh.

Favorite memory of a grandparent: My grandmother had a mole she called her “I Love You” button, and every time I pressed her mole she would say, “I Love You!” Also, whenever we rode in the car, I remember feeling so grown up sitting in the center seat between them. There was always a Werther’s underneath.

If I was a brand, I would be: Etsy. The brand for brands. Etsy provides the necessary platform and tools for new or small businesses to grow.

In my spare time, I like to: Spend time with my husband, pets, ride bikes, woodworking, and anything craft related.

Casey Schmidt

Online Marketing Strategist

One word to describe me, and why: Inquisitive. I love diving down rabbit holes, investigating and trying new things. This is probably what drives my serious case of wanderlust.

Favorite memory of a grandparent: They used to let me drive the golf cart out in Aiken, South Carolina when I was a kid – mostly when no one was looking. Gave me the love for golf at a young age.

If I was a brand, I would be: SmartWool. Sustainability, athletic, adventure, and local vibes.

In my spare time, I like to: Hang with my dogs, friends, and family, play squash, piano, curl, golf, hike, travel the world and snap landscape photography.

Alexandria Garcia

Marketing Assistant

One word to describe me, and why: Diligent. I research and then research again, always going through everything with a fine-tooth comb.

Favorite memory of a grandparent: Spending time with my little sister at my grandma’s lake house in Minnesota. We would scrapbook, bake cookies and run around with the dogs.

If I was a brand, I would be: Google. Analytical with the ability to multitask while still having fun and being creative.

In my spare time, I like to: Hike, play with animals, cook, travel and be with friends and family.

Stephanie Vecchiarelli

Art & Media Intern

One word to describe me, and why: Self-sufficient; intellectually and emotionally independent. I value learning and collaboration; however usually only need guidance when first being introduced to a project or task.

Favorite memory of a grandparent: Helping my grandmother cook traditional Italian meals.

If I was a brand, I would be: Ikea; modern, functional, personable.

In my spare time, I like to:  Read, paint, learn languages, spend time with my family and cats.

Applewood Our House

Applewood Our House

Welcome home

The Argyle

The Argyle

Where Happiness Comes to Life

Snow Day II

Snow Day II

Icicle Paradise on Wynkoop

Snow Day III

Snow Day III

All Aboard the Polar Express

Snow Day IV

Snow Day IV

Under the Mistletoe

The good thing about working with Bloom has been they are process oriented. There were timelines, deadlines, and processes in place and it flowed beautifully, better than any organization I have ever worked with before.

We had a good website and a good online presence but we wanted to move it to excellent Not having any experience, we needed an outside expert to move us to the next level. Bloom developed a more user-friendly, intuitive website that better conveyed our message.

Alan Wyngarden Owner, Applewood Our House

Our occupancies have stabilized at about 98% for several months now.

Debi Ross

Bloom designs marketing materials through strategy and with the goal of filling occupancies, not just creating something that looks good. They did an excellent job of understanding who we were trying to attract and designed to that demographic.

Randall Hartman
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