Online Marketing

With expert research and analysis, Bloom will help you to identify which of the following online marketing tactics will work best for your senior living community. Many of our clients do several online marketing tactics, and some only do one or two.

Search Engine Optimization

We will conduct keyword research to uncover the exact search terms that your target audience will use most frequently to find your practice. We will then strategically implement those words throughout your website. We will develop a link-building strategy to make sure we are actively back linking your site to other relevant sites. We will ensure that your SEO functionality is always in top working order, and we will work to get you found on all major search engines such as Google, Yahoo and Bing. We will provide monthly reporting.

Online Advertising

We will create targeted campaigns focused on attracting new residents to your community. We will conduct extensive keyword research to identify the highest click-through rate for the lowest dollar amount. We will then develop custom landing pages specific to each ad group so that whomever clicks on your ad knows exactly what they should do next. Throughout your campaign, we will develop and test several ads, then monitor and select the ads that work best. We will stay in touch with you monthly to review your online marketing reporting.

Retargeting

We will install a tracking code to your website to determine the interests and online activities of the individuals who visit your website, in order to follow them to other sites and continue to expose them to your brand. We will stay in front of website visitors who have left your site with either campaigns to generate exposure and brand awareness, or with promotional offers to those who do not convert. We will review reporting with you on a monthly basis.

Social Media Support

We will dedicate time to engaging your audience in a meaningful way on social media sites, primarily Facebook, in order to convert that audience into increased production. We will post relevant topics, photos and updates to ensure consistent interaction on your Facebook page. We will ensure that your other social media pages (Google +, LinkedIn and Twitter) are being updated with posts like those on Facebook. We will update your social media pages with branded artwork (Facebook, LinkedIn, Google + and Twitter) so that they all feature one consistent look and feel. We will measure Facebook analytics to see which types of posts encourage the most interaction and we will post others similar to those.

Blogging

Blogging

We will write and post blogs to your website to provide new content for the search engines to crawl. Creating new blog posts will also create additional new web pages.

Applewood Our House

Applewood Our House

Welcome home

The Argyle

The Argyle

Where Happiness Comes to Life

Snow Day II

Snow Day II

Icicle Paradise on Wynkoop

Snow Day III

Snow Day III

All Aboard the Polar Express

Snow Day IV

Snow Day IV

Under the Mistletoe

Our occupancies have stabilized at about 98% for several months now.

Debi Ross

Bloom designs marketing materials through strategy and with the goal of filling occupancies, not just creating something that looks good. They did an excellent job of understanding who we were trying to attract and designed to that demographic.

Randall Hartman

Ready to take your senior living community to the next level?

CONTACT US TODAY