Spread the Love!

Wendy O’Donovan Phillips, CEO of Bloom, recently spotted a familiar face on the website of AARP – her father! He had been featured in a “Second Careers”  spotlight where he discussed, at age 70, turning his passion for sailing into a second career. After being laid off from his newspaper editing job at 65, he says, “I turned my passion into a career.”

 

The article serves a reminder to all those in the aging services industry that vibrancy and zeal among older adults are ever present. Now more than ever, it is critical that those marketing to this demographic put front and center that life doesn’t end once retirement hits or children grow up. Aging baby boomers are seeking adventure, opportunity, and fulfillment, and your company or community may be the one to provide just that. Be sure that your marketing tells that story.

 

Read the full article on Bill O’Donovan here.