There has been a long standing stigma that social media networking is a young person’s game. For marketers, baby boomers aren’t usually the ideal audience when it comes to generating…
Facebook advertising is a great way to introduce potential new resident families to your senior living community, using a media platform that they often use. Facebook advertising allows communities to reach and engage with hundreds of potential resident family in a cost-effective way.
Facebook Canvas advertising can also be used to reach potential resident families on social media. This type of Facebook advertising is an immersive and expressive experience on Facebook where senior living communities can share their stories and showcase their services and facilities. Facebook Canvas ads feature a series of images and messages that guide potential resident families through a campaign, allowing them to learn more about you in a creative way.