Is your website responsive? It should be. Website responsiveness ensures your website is viewable on all devices including desktops, laptops, tablets and cell phones. Website responsiveness also meets requirements for best practices for online marketing. New reports have shown that over 60% of all online searches are completed using a mobile device. When families are urgently looking for a community for their loved one and they are not at home to use their desktop or laptop, your website needs to be mobile-friendly. There is a multitude of benefits in having a responsive website:
- Ease of use for the end-user: Plainly speaking, website responsiveness allows your potential resident or family member to easily scroll through your organization’s offerings without needing to pinch-to-zoom or scroll sideways, and the buttons are large enough to read and press with the thumb. Prospects are likely to spend more time on a website they can easily navigate, and in our very fast-paced culture, it is important for your website to load quickly and be aesthetically pleasing. Make sure your prospects are given a clear call-to-action so they know exactly where to proceed in times of need.
- Consistency: Consistency is key, both in marketing and in the high level of care provided to residents and clients. When your website is consistent among all platforms it will increase brand awareness and conversions. Oftentimes families are overwhelmed with the idea of placing their loved one in a community or choosing a health service for their loved one’s home, so making your website consistent will ensure the prospect easily recognizes your brand and can quickly navigate your website.
- Search engine optimization (SEO): Another buzzword among the industry is SEO. SEO helps Google and other search engines display your website organically in search results. Google has stated that searches from mobile devices have a separate algorithm compared to desktop-based searches, raising the urgency of responsiveness. While over 60% of online searches now come from mobile devices, it is important now more than ever to ensure your website is ready for the technological shift. If you’re curious about how your website views on different devices, visit the website Am I Responsive? It’s both easy and free to use.
Are you ready to meet the demands of your prospects? Contact Bloom today for your free marketing assessment!