There has been a long standing stigma that social media networking is a young person’s game. For marketers, baby boomers aren’t usually the ideal audience when it comes to generating…
What makes one senior living community stand out from another? Why do some experience growth and a steady stream of residents while others struggle to meet occupancy goals? What’s the right marketing approach to take your senior living community to the next level? We can help…..
Serving the Senior Living Industry Nationwide
The senior living industry trusts Bloom as the expert in marketing. After more than nine years serving various senior living communities, Bloom has developed a proprietary strategy for collecting market data from residents, resident families and owners of senior living communities. Simply put, this approach makes Bloom the expert in optimally marketing the senior living industry, including life plan communities, independent living, assisted living, skilled nursing, home health, and hospice companies. The professional and passionate Bloom team knows what it takes to produce top-notch, lasting marketing strategies specifically for the senior living industry. From the initial consultation to project completion, Bloom expertly helps companies to reach their goals and maintain high occupancies. With a clear focus on efficiencies and results, Bloom is the authority in marketing the senior living industry.
Custom and Comprehensive Strategies
Bloom provides comprehensive marketing strategies that are customized to each senior living community. No one tells a community’s story better than its happiest residents and most satisfied resident families. With that philosophy in mind, Bloom’s expert process always starts with research, including surveys of the residents, resident families, owners and executives. From that foundation, Bloom develops customized marketing recommendations and solutions. Bloom is adept at delivering more than 50 different marketing tactics – including website development, direct mail to sales/CRM support, and beyond. More importantly, Bloom identifies and delivers only the finite number of marketing tactics that are appropriate for the community right now. Objective data adds up to higher occupancies than ever before.
Track your results in real time with your personal marketing dashboard.
Bloom provides expert marketing solutions backed by real research, and we evolve those solutions by accurately tracking results. Dashboards are custom-made for each client, allowing all parties to see exactly how their marketing tactics are performing and where we are in terms of meeting the goal. This allows both our team and yours to use actual data to make sound decisions about when to refine your marketing program, where to invest marketing dollars and how to get the very best results. Plus, your personal marketing dashboard updates in real time, meaning you can check the status of your marketing success 24/7, 365.
Your custom marketing dashboard may include:
- Revenue and production goals
- New move-ins per month
- Online advertising results
- Online forms submitted
- Website visits
- Top keywords
- Upcoming meetings and calls with Bloom
- Library of your marketing assets
- Social media statistics
- and much more!
Delivery of the Marketing Tactics
Once the foundation of the Marketing Platform is in place, Bloom is uniquely positioned to deliver any and all marketing tactics needed to take your practice to the next level. This is Bloom’s Total Marketing service.
Essentially, there are about 50 different marketing tactics that a senior living community could deploy:
- Messaging Development
- Mood Board Development
- Marketing Platform
- Competitor Research
- Logo Design
- Identity Design
- Brand Naming Strategy
- Branded Giveaways (water bottles, pens, etc.)
- LinkedIn Publishing
- Transition Communications
- Content Marketing
- Community/Charitable Involvement
- Print Advertising
- Direct Mail
- Pandora Advertising
- Spotify Advertising
- Radio Advertising
- TV Advertising
- Custom Professional Print
- Sales Team Engagement Strategy
- Referral Strategy
- CRM Support
- Presentation Support
- Mission, Vision, Values Strategy
- Welcome Packets
- Point-of-Sales Campaigns
- Website Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Strategy and Engagement
- Google AdWords
- Snapchat Geofilters
- Facebook Advertising
- Facebook Remarketing
- Yelp Advertising
- YouTube Advertising
- Online Review Strategy
- Display Banner Advertising
- Blog Support
- Newsletter Campaign
- Email Campaign
- Live Chat
- Video Marketing
Get My Marketing Assessment and Estimate Today!
Just fill out the quick and easy form below to receive your marketing assessment and estimate.
The good thing about working with Bloom has been they are process oriented. There were timelines, deadlines, and processes in place and it flowed beautifully, better than any organization I have ever worked with before.
We had a good website and a good online presence but we wanted to move it to excellent Not having any experience, we needed an outside expert to move us to the next level. Bloom developed a more user-friendly, intuitive website that better conveyed our message.Alan WyngardenOwner, Applewood Our House
Our occupancies have stabilized at about 98% for several months now.Debi Ross
Bloom designs marketing materials through strategy and with the goal of filling occupancies, not just creating something that looks good. They did an excellent job of understanding who we were trying to attract and designed to that demographic.Randall Hartman
We often hear from our clients the amount of website visitors means very little to them if they don’t actually see tours increase, occupancies rise or wait lists grow. We…
This week, Bloom had the opportunity to interview Marc Vorkapich, the Chief Executive Officer of Watercrest Senior Living Group, LLC, to learn more about how Watercrest Senior Living and Market…