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According to Statista, over 50% of worldwide online traffic comes from a mobile device, and of the websites Bloom manages, about one-third of traffic comes from mobile devices. Those are both numbers worth knowing. Have you looked recently to see what percentage of online traffic to your website is coming from mobile users?

In this day and age, mobile-friendly websites are not an option, they are a necessity if you want to continue to succeed. Here are three reasons why:

1. User experience is key. With more people searching online for goods and services, it is imperative those people have a positive experience with your brand no matter what kind of device they are using. According to CEO Magazine, “Consumers have been spoiled with convenience and speed for so long that, according to Kissmetrics, a single second delay in website loading time can see a 7% reduction in customer conversions.” If the website doesn’t load properly on mobile devices, is difficult to navigate or if critical information isn’t presented correctly, potential clients may turn to a competitor.
2. Search rankings will be impacted. As recently reported by minttwist, Google has started to assess websites for ranking purposes based on their mobile versions rather than their desktop versions. Regardless of how great a website views on a desktop, the user experience, load times and responsiveness of a website on a mobile device will continue to strengthen in importance, especially as mobile website searches continue to rise. In order to look good to Google, a website will need to look (and function) good to the user too.
3. It takes you one step closer to a mobile app. What’s better than a mobile-friendly website? An app. According to Mobile App Daily, 90% of mobile users’ time is spent in apps. Apps give the opportunity to gather user data, send push notifications and much more. Think beyond the basics of a mobile-friendly website and envision the impact that could be had if users could access custom content even when offline.

Mobile-friendly websites are becoming the standard in development which is why it is critical that if necessary, you are working to get your website where it needs to be to keep up with technology, your competition and your audience.